The first time I did this I will admit that the process was a little unnerving to say the least. Not sure if this is because I was young and my plumbing company was brand new or what it was. I have since heard that many people are not comfortable picking up the phone and cold calling potential clients.
Before you decide this is not something you want to do for your plumbing business let me tell you what kind of results I was able to get.
I spent an afternoon cold calling irrigation companies. Where I am from irrigation systems are only installed in the spring and summer and blown out in the fall for the coming winter.
The yellow pages was a popular method of advertising back then so I went through and cold called all the irrigation companies that I could.
I believe I made it to the end of the S category before having to run off and do a job. As a lot of companies were either no answer or the owner was not around I had planned on calling back the missed calls and finishing off the list.
Before I finished the list I had picked up 3 irrigation companies. 1 of those turned out to not be a fit as they mainly used an in house plumber, who really was more of a handyman but much cheaper than I was.
The other 2 companies consisted of 1 company with the owner and a helper doing landscaping with the odd irrigation system installed. The other company had one crew of 4 or 5 people.
Between the 2 companies I picked up somewhere around $10,000 worth of work that summer. Might not sound like much but plumbers were charging out at $35 per hour back then so this was a productive summer considering I had no marketing costs.
What was even more productive was that I left business cards with every homeowner and was able to pick up a number of service calls, water heater replacements, bathroom renovation and basement development projects through the winter.
The following summer was much better as I was able to work with these two companies through the spring and summer not just the summer. And things were a lot better since both companies had doubled in size from the previous year.
Not sure what I had made that second summer but money was coming in.
After closing that company and moving to a different city I decided to try the strategy again. Instead of cold calling over the phone and instead of irrigation companies I decided I would walk in the front door of granite and quartz counter top companies.
Just like the irrigation companies needing a plumber to do the work inside the house, counter top companies would need a plumbing company to hook up sinks and install faucets after installing the new counter top.
I found that not as many of these companies were subcontracting out to plumbing companies but instead would refer a plumbing business directly to the homeowner.
I did still get a couple of companies to use me on a semi regular basis. The jobs were fast and made good money, but more importantly I was getting to know a lot of people very fast. To this day I do at least $10k per year from counter top companies.
Everyone needs a plumber at some point!